12 months out — site and context
- Aerial site survey. High-resolution drone stills of the land pre-development. Becomes the "before" in every future progress communication. Priced by scope.
- Context footage. Neighbourhood, nearby amenities, access routes. Establishes location value without relying on a map pin. Budget: included in site survey.
- CGI brief handover. If CGI is being produced by your architect, agree deliverable formats and angle briefs now — so photography can match them later.
6 months out — pre-launch campaign
- Pre-launch teaser film (30–45s). CGI + site aerials + lifestyle cutaways. Built to run on Instagram and at investor meetings before the show unit is ready. Priced by scope.
- Investor-pack stills. 12–15 styled images of CGI renders + site context. Used in the pitch deck. Styling pass on supplied CGI — priced by volume.
- Sales team headshots. If the team is client-facing, consistent portraits build trust. Priced by team size (half-day standard).
3 months out — show unit + sales collateral
- Show unit photography. Full shoot, Premium package. 40+ images. Twilight exterior. Priced by scope.
- Show unit walk-through video (90s). Cinematic edit + 9:16 cut. Priced by scope.
- Virtual tour / Matterport. For buyers who can't visit in person. Particularly useful for out-of-province and international buyers. Priced per unit type.
- Brochure imagery. High-res print-ready selects from the above. Print-CMYK exports included.
Launch day — event coverage
- Event photography. Ribbon cutting, guest mingling, speaker portraits, branded detail. Half-day standard — priced by scope.
- Launch recap film (60s). Delivered within 5 days of the event, for post-launch campaign fuel. Priced by scope.
- Live hero shots. 10 hand-picked images delivered same-evening for the social team to post while the event is still happening.
Post-launch — keeping momentum
- Monthly phase-progress drone sequence. 12-month retainer. Goes to buyers in a monthly investor update email. Prevents sales stall. Monthly retainer, priced on development size.
- Completed unit library. Shot once per unit type, used for resale, leasing and brand portfolio. Priced per unit type.
- Quarterly lifestyle content. Residents using amenities, community moments. Keeps the development feeling "alive" in marketing.
Budget summary
A typical mid-scale development launch campaign (pre-launch + launch + 6 months post) is scoped as one budget rather than line-by-line. Large-scale or multi-phase developments save a lot on per-asset cost by running a single studio for the full campaign. Get a campaign quote.
The non-negotiables
If the budget is tight, these three are the must-haves:
- Pre-launch teaser film — drives deposits before the show unit is ready.
- Show unit stills + video — the core asset every investor will revisit.
- Monthly drone progress — prevents the dreaded "is this still happening?" sales stall.
Next step
We scope development campaigns by phase, not by shoot — so the pricing is predictable and the deliverables line up with your sales team's needs. See the developer page, or send us a brief and we'll reply within 24 hours.