How to Turn Instagram Followers Into Listing Enquiries as an Estate Agent

Why do my followers never ask me to sell their house?

Because your posts are made for buyers. A homeowner scrolling your feed sees houses for sale and learns nothing about what theirs is worth or whether you'd get it sold. To get listing enquiries, post what a homeowner in your area wants to know, then tell them exactly what to send you.

That's two changes. What you post, and the line you end on. The rest of this is how to do both. It's also what the DV Media Classroom teaches agents, week by week, and I'll show you where it fits as we go.

What does a homeowner want to see from an agent?

They want to know what houses like theirs are going for. And they want to see that you do the work for the seller.

Start with price. Sellers price off their own idea of the market, and that idea is usually out of date or hopeful. You know where the market really is in your patch because you see the offers. Put that on your feed. A short video outside a house you sold last month: "3 bed in Table View, two bathrooms, small garden. Here's what it went for and how long it took." Use your own real sales, and check with the seller before you show the street or the number. If they'd rather not, give the suburb and the bedroom count and leave the house out.

We've written about why houses priced on the owner's idea of the market sit longer. That's the conversation a seller needs to have, and a post like this starts it before you've met.

Then show the work. Film yourself walking through a new listing the day before it goes live and say what you asked the seller to move. Film the sold board going up. Film thirty seconds after a viewing saying what the buyers asked. A homeowner watching that sees what you'd do for them, without you saying it.

Which posts bring in seller messages?

Notice none of these are a listing with "just listed" on it. Keep posting your listings, sellers need to see you've got stock. But they aren't the posts that get a homeowner to message you.

What should I say at the end of the post?

Give them one word to send. "Contact me for a free valuation" asks someone to fill in a form in their head and decide they're ready to sell. "DM me VALUE" asks them to type five letters.

Put it in the caption and say it out loud in the last few seconds of the video. Same word every time, so people in your area start to know it. I'd put it on every seller post you make.

And be ready to deliver what you promised. If you said you'd send the last three sales on their street, have a way to pull them quickly.

How do I reply when someone messages?

Reply the same day. Then ask for one thing and give one thing:

"Hi Sarah, thanks for messaging. Which street are you on? I'll pull the three closest sales and send them to you tonight."

Send them that night. A day later, send a voice note: "Hope those were useful. If you want, I can pop past and tell you where I think yours would sit. No rush on timing."

Don't ask for the mandate in the first message. Someone who typed VALUE is curious. Some of them are selling in three months, some in two years. The ones who get a quick, useful answer from you remember who sent it when they're ready. Keep a note of everyone who messaged and when, and check in with something useful every few months, like a new sale on their road.

How often do I need to post seller content?

Twice a week is what I'd do. The rest of the week, post whatever you already post. If you need a structure for the whole week, our weekly posting plan for agents lays one out.

This builds slowly. A lot of the people who eventually message you have watched for a long time without liking anything. So don't judge it on the first handful of posts.

This won't work the same in every area. If you work a big farm or smallholding area where houses rarely sell, recent sales posts get thin fast. Lean harder on the street walks and the prep videos there.

How does the DV Media Classroom help me do this every week?

Everything in this post is what the DV Media Classroom teaches. The difference is you don't have to work it out on your own each week.

Each week it gives you tasks for your own market. So on a seller day you aren't sitting in the car deciding between a recent sale and a street walk. The task tells you which post to make.

The hooks and scripts are written for you. That covers the opening line of the video and the line you end on. It's how you keep the same word going out on every seller post, which is what gets people in your area to know it.

It's set up so posting each day takes a few minutes. That matters here. Seller content builds slowly, and the agents who see messages come in are the ones who kept posting through the quiet weeks.

Then it tells you which posts landed. In your area that might be the sales posts. In a farm area it might be the street walks. You find out from your own results and post more of what works.

If you want homeowners in your area to message you first, and to know what to post each day so it takes a few minutes, join the DV Media Classroom.

Common questions

Should I post sold prices on Instagram?

Yes, if the seller agrees, because what houses actually sell for is the thing homeowners most want to know. Ask before you show the address or the exact figure. If they say no, give the suburb, the bedroom count and a rough range.

Do I need to be on camera for this to work?

It works far better when you are, because a homeowner is deciding whether to trust you, and they can't do that from a photo of a house. Your phone and your own voice are enough. Short and clear beats polished.

What can a new agent post with no sales yet?

Post sales from your agency or area that are public, and say so plainly, then walk the streets you want to work and talk about what you see. You can also film the listings you're helping on. Homeowners care that you know their area and tell them the truth, and you can show both before your first sale.

What should I do when someone messages VALUE?

Reply the same day, ask which street they're on and send the closest recent sales that night. Follow up a day later with a short voice note offering to come past. Leave the mandate conversation until they bring up timing.

Do I need the DV Media Classroom to do this?

No. Everything in this post works if you do it yourself. The Classroom gives you weekly tasks for your market with the hooks and scripts written, and tells you which posts landed, so you spend a few minutes a day posting and less time planning.

Is Facebook better than Instagram for seller enquiries?

Post on both, because homeowners in some areas are more active on one than the other. The same video and the same closing line work on either. Watch which one your messages come from over a few months and put more time there.

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